Strategic Pricing

Pricing is the only ‘P’ in the marketing mix that adds to the revenue. Understanding pricing not only aids in better client negotiations but also helps in garnering more profits for the organization. Also, there is a need to understand the customer and competitor response towards various pricing cues and price-based promotions. It helps in the right kind of price framing depending on the target audience. This programme aims to develop a thorough understanding of strategic pricing issues, apart from discussing the basic pricing techniques used in various industries. It enables business executives to better understand and handle the pricing war situations in their respective industries. The program also covers the use of Artificial Intelligence (AI), including Generative AI (GenAI), in strategic pricing decision-making. 

 

Pedagogy : 

The course will involve classroom teaching, case studies, exercises, video clips, and assignments. 

 

  • The objectives of the programme are: 

    • Familiarize with the principles of pricing 
    • Develop an understanding of pricing techniques
    • Discuss strategic pricing issues using case studies
    • Managing pricing wars
    • Legal compliance in pricing 
    • Use of AI and GenAI in strategic pricing decision-making
    • Best pricing practices in the industry

Session Plan:3 Days (July 22-24) 

Principles of  Pricing 

  • Steps in pricing a new product and service
  • Conjoint analysis for pricing
  • Price framing and Customer response
  • Competitive Pricing Strategies
  • Managing Pricing Wars
  • Legal issues in pricing
  • Modern trends in pricing 

Use of AI and GenAI in strategic pricing decision-making 

This program is aimed at middle/senior level managers of private and public sector firms involved with cost and pricing related activities at various functional levels including those working in marketing, finance, operations, IT or general management area. 

  1. Registration fees include the following:

    For all the participants:

    • Online sessions
    • Online study material
    • Certificate for course completion

  2. Refund policy

    Fees once paid can be adjusted for 1 financial year against future nominations only. In case a course is canceled on account of inadequate participation or any other unforeseeable reasons, the participants will be informed of the cancellation by e-mail or Fax and the fee will be refunded. IIM Mumbai will not be liable for any other expenses incurred by the company or the participant. Any transaction fee will not be refunded.

  3. Individual Registration

    If you wish to register & make payment, please click here Register

  4. Company-sponsored / Bulk Registration:

    • In the case of company-sponsored candidates, please share the nomination list and GST details to program@iimmumbai.ac.in for invoice generation.

      Download the INVOICE DETAILS FORM

    • Note: Discount is applicable for 5 or more participants from same organization against invoice.

Course Details

Mode Online / Virtual
Duration 3 Days
Programme Dates Oct 24, 2024 to Oct 26, 2024
Program Chair Prof.Neeraj Pandey
Program Co-Chair --

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