The Art & Science of Storytelling

Our brains are wired for stories. Stories move, engage, motivate, and inspire people. It is an essential skill for ensuring impactful results, be it for cracking interviews, advancing career, selling ideas, persuading investors, encouraging teams, and/or inspiring people. This program is designed to understand various nuances of storytelling. The program intends to guide professionals on the importance of framing, methods to hone communication skills for effective delivery, decode one’s own storytelling approach and learn techniques for crafting compelling stories.

Pedagogy: The program will be highly interactive entailing pre-reads, role-plays, break-out room group discussions, case-lets, individual practice, and reflection sessions.

 

 

The objectives of the programme are: 

  • Understand ways to package your ideas with context, emotion, and relevance.
  • Build effective storytelling skills for engaging your listeners.
  • Decode your own storytelling approach.
  • Learn and integrate various techniques of storytelling specific to the audience and context.

Session Plan

Session 1: Stories that inspire: Setting the Context

Why storytelling?

Passion & purpose

Session 2: Art of framing stories within context

Defining the objective

Three-act story

Session 3: Beyond words

Truths of a storyteller

Power of three

Session 4: Elements of storytelling

Authenticity

  • Clarity, simplicity & brevity
  • Self-engagement
  • Significance of non-verbals
  • Analogies & metaphors
  • Imagery

Session 5: Decoding the power of persuasion

Pathos, Ethos, Logos

Moving from words to action

Session 6: Igniting emotions in others

Application of emotional intelligence in storytelling

Establishing rapport & connect

Capturing the audience

  •  Industry professionals across all domains, entrepreneurs, academicians, and researchers.

  1. Registration fees include the following:

    For all the participants:

    • Online sessions
    • Online study material
    • Certificate for course completion

  2. Refund policy

    Fees once paid can be adjusted for 1 financial year against future nominations only. In case a course is canceled on account of inadequate participation or any other unforeseeable reasons, the participants will be informed of the cancellation by e-mail or Fax and the fee will be refunded. IIM Mumbai will not be liable for any other expenses incurred by the company or the participant. Any transaction fee will not be refunded.

  3. Individual Registration

    If you wish to register & make payment, please click here Register

  4. Company-sponsored / Bulk Registration:

    • In the case of company-sponsored candidates, please share the nomination list and GST details to program@iimmumbai.ac.in for invoice generation.

      Download the INVOICE DETAILS FORM

    • Note: Discount is applicable for 5 or more participants from same organization against invoice.

Course Details

Mode Online / Virtual
Duration 18 Hours
Programme Dates Feb 03, 2025 to Feb 14, 2025 (Mondays, Wednesdays, Fridays - 6:00 pm -9:00 pm across two weeks)
Program Chair Prof. Megha Gupta
Program Co-Chair --

Download Brochure

*
*
*
*