Art & Science of Storytelling

About the Program 

Our brains are wired for stories. Stories move, engage, motivate, and inspire people. It is an essential skill for ensuring impactful results, be it for cracking interviews, advancing career, selling ideas, persuading investors, encouraging teams, and/or inspiring people. This program is designed to understand various nuances of storytelling. The program intends to guide professionals on the importance of framing, methods to hone communication skills for effective delivery, decode one’s own storytelling approach and learn techniques for crafting compelling stories. 

 

Pedagogy: The program will be highly interactive entailing pre-reads, role-plays, break-out room group discussions, case-lets, individual practice, and reflection sessions. 

 The objectives of the programme are:  

  • Understand ways to package your ideas with context, emotion, and relevance. 
  • Build effective storytelling skills for engaging your listeners. 
  • Decode your own storytelling approach. 
  • Learn and integrate various techniques of storytelling specific to the audience and context. 

Session 1: Stories that inspire: Setting the Context 

Why storytelling? 

Passion & purpose 

Session 2: Art of framing stories within context 

Defining the objective 

Three-act story 

Session 3: Beyond words 

Truths of a storyteller 

Power of three 

Session 4: Elements of storytelling 

Authenticity 

  • Clarity, simplicity & brevity 
  • Self-engagement 
  • Significance of non-verbals 
  • Analogies & metaphors 
  • Imagery 

Session 5: Decoding the power of persuasion 

Pathos, Ethos, Logos 

Moving from words to action 

Session 6: Igniting emotions in others 

Application of emotional intelligence in storytelling 

Establishing rapport & connect 

Capturing the audience and establishing executive presence 

Target Participants: Industry professionals across all domains, entrepreneurs, academicians, and researchers. 

1. Registration fees include the following:

For all the participants:

  • Classroom sessions
  • Reading material
  • Registration kit
  • Internet and Library access
  • Hard Copy Certificate for Course Completion at the end of the programme

Residential participants:

  • Single occupancy AC rooms in the MDP hostel
    Check-in and check-out time: The earliest check-in time 3.00 pm (one day before program commencement
    The latest checkout time is 10.00 am (one day after program completion)
  • Tea, breakfast, Lunch, dinner in working hrs.

Non Residential participants:

  • Breakfast, Working Lunch, tea & snacks

Registration Terms & Conditions:

A.Upon payment of program fees registrations are tentatively confirmed. The final confirmation on the commencement of the program shall be communicated latest 2 weeks before (offline program) & 1 week before (online program) for the scheduled start date of the program.

B.Refund policy

Fees once paid can be adjusted up to 1 financial year against future nominations only. In case a course is canceled on account of inadequate participation or any other unforeseeable reasons, the participants will be informed of the cancellation by e-mail or Fax and the fee will be refunded. IIM Mumbai will not be liable for any other expenses incurred by the company or the participant. Any transaction fee will not be refunded.

C. IIM Mumbai is not responsible for any other expenses borne by the participants due to rescheduling/cancellation of its MDPs

2. Individual Registration

If you wish to register & make payment, please click here Register

3. Company-sponsored / Bulk Registration:

    • In the case of company-sponsored candidates, please share the nomination list and GST details to program@iimmumbai.ac.in for invoice generation.

      Download the INVOICE DETAILS FORM

    • Note: Discount is applicable for 5 or more participants from same organization against invoice.

Course Details

Mode Offline / IIM Mumbai Campus (Offline)
Duration 3 Contact Days
Programme Dates Mar 16, 2026 to Mar 18, 2026
Program Chair Prof. Megha Gupta, Prof. Sumi Jha
Program Co-Chair -----

Download Brochure

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