This programme aims to acclimatize the participants with the fundamental concepts of Artificial Intelligences/Machine Learning (AI/ML) for decision making in customer relationship management (CRM). Customer relationship management (CRM) comprises a set of processes and enabling systems supporting a business strategy to build long term, profitable relationships with customers. The problems in CRM that require AI/ML approaches include customer segmentation, predicting customers’ behaviour, churn modeling, customer satisfaction, price optimization, Life Time Value of Customer etc. The program is designed as the effective blend for application orientation with plenty of real life examples and hands-on exercises.
Pedagogy
Duration: 18 Hrs
Venue/ Mode: Online
Dates and Session Timings:
Day and Date | Time |
---|---|
Thursday, September 12, 2024 | 05.00 PM - 09.00 PM |
Friday, September 13, 2024 | 05.00 PM - 09.00 PM |
Saturday, September 14, 2024 | 09.00 AM - 02.00 PM |
Sunday, September 15, 2024 | 09.00 AM - 02.00 PM |
Program Fees: Per participant - Rs.40000+18%GST
Discount is applicable for 5 or more participants from same organization against invoice .
Faculty:
Upon Successful completion of the program, participants
Module 1: Introduction to the Program
Module 2: Tools and Techniques for CRM based Insights:
Module 3: Hands-on AI/ML application (I)
Module 4: Hands-on AI/ML application (II)
Module 5
Module 6
This training program is designed for web-based learning with hands-on exercises for executives in managerial positions in any organization
Registration fees include the following:
For all the participants:
Refund policy
Fees once paid can be adjusted for 1 financial year against future nominations only. In case a course is canceled on account of inadequate participation or any other unforeseeable reasons, the participants will be informed of the cancellation by e-mail or Fax and the fee will be refunded. IIM Mumbai will not be liable for any other expenses incurred by the company or the participant. Any transaction fee will not be refunded.
Individual Registration
If you wish to register & make payment, please click here Register
Company-sponsored / Bulk Registration:
In the case of company-sponsored candidates, please share the nomination list and GST details to program@iimmumbai.ac.in for invoice generation.
Download the INVOICE DETAILS FORM
Mode | Online / Virtual |
Duration | 18 Hrs |
Programme Dates | Sep 12, 2024 to Sep 15, 2024 |
Program Chair | Prof. Purnima S. Sangle |
Program Co-Chair | Prof. Debabrata Das and Prof. Vartika Srivastava |