Vartika Srivastava
Mobile
Qualification
ACADEMIC QUALIFICATIONS
- PhD (Marketing) - IIT Bombay
- PGDM (MBA) - IIM Ahmedabad
- B.Tech (Electrical Engineering) - IIT Kharagpur
TEACHING EXPERIENCE
ASSISTANT PROFESSOR (JUN 2022 – Present), Marketing Area, National Institute of Industrial Engineering
ASSISTANT PROFESSOR (JUL 2021 – May 2022), Dept of Management Studies, Indian Institute of
Technology (IIT) Madras, Chennai
Core Team Member of Data Analytics, Risk and Technology Lab (DART), funded by American Express
Core Team Member of pan-IIT MBA Admissions 2022 Team
INDUSTRY EXPERIENCE
PROJECT MANAGER (JUN 2008 - OCT 2014), MONITOR DELOITTE (EX-MONITOR GROUP), MUMBAI
As an experienced Strategy Consultant, responsibilities comprised of End-to-End Client Management with ownership
of the entire project, the team, and the intellectual agenda. Worked across multiple sectors (Textile, Pharma, Auto,
Private Equity, Social Sector, Consumer Goods), strategies (Innovation, Growth Strategy, Brand Management,
Pricing, International Expansion, and Portfolio Strategy) and geographies.
Area & Groups
Indian Institute of Technology Bombay (Jan 2015 – Nov 2020)
PhD (Marketing Strategy) - Awarded, SJM School of Management
- Awarded SJMSOM Endowment Scholarship for Exemplary Academic Performance
Indian Institute of Management, Ahmedabad (Jun 2006 - Apr 2008)
Post Graduate Diploma in Management
- Dean’s Merit List (Top 12 Students) For Academic Performance in 2 nd Year
Indian Institute of Technology Kharagpur (Jul 2002 - May 2006)
Bachelor of Technology, Electrical Engineering
Consumer Behavior
Persuasion
Brand and Brand Management
Advertising
Social Media Marketing
Big Data Analytics
Experiment Research
TEACHING INTEREST
My teaching interests include Consumer Behavior, B2B Marketing and Sales, Big Data-Driven Consumer Analytics, Social Media Marketing and Communication, Technology and Design for End-to-End Innovation, Brand Strategy, Business Research Methods and Analytics.