Expert Lecture Session | The Marketing Blueprint

⚖️ Expert Lecture Session | The Marketing Blueprint

AIC–NIFIE, IIM Mumbai Incubator successfully conducted an engaging and insightful Expert Lecture Session on “The Marketing Blueprint” for early-stage founders and entrepreneurs.

📅Date: 24 March 2026
⏰ Time: 4:00 PM onwards
💻 Mode: Online
👩 Speaker
Pallavi Tyagi
Founder – 26Tech

With over 17 years of experience in Strategy, Marketing, and Growth, Pallavi Tyagi is a seasoned Fractional Marketing Leader working with startups and MSMEs. She is also recognized as a LinkedIn Top Voice, a Punjab Woman Leader, and serves as a Mentor at the Wadhwani Foundation.

📌 About the Session

The session was designed as a hands-on 45-minute workshop, aimed at helping startups transition from MVP stage to achieving consistent market traction.

Participants were provided with a pre-session worksheet, enabling them to actively engage and apply key marketing concepts during the session.

🚀 Key Takeaways

Participants gained valuable insights and practical tools, including:

• Defining a clear Ideal Customer Profile (ICP)
• Building a high-impact marketing strategy
• Leveraging ready-to-use content frameworks
• Utilizing AI-powered prompts to accelerate marketing execution

🌟 Outcome

The session witnessed enthusiastic participation from founders and entrepreneurs, fostering interactive discussions and actionable learning. Attendees appreciated the

practical approach and real-world insights