About Program
MBA in Media & Entertainment at IIM Mumbai – Your first step towards becoming a global Media & Entertainment professional.
The Indian Media & Entertainment Industry has enormous global potential yet remains relatively untapped. Innovative creative management talent in the industry is core to creating a global springboard for Indian Intellectual Property. This is at the core of our MBA program, which equips students with the acumen to build & manage business models and drive the creation of several Indian-origin global Media & Entertainment behemoths.
This program, the first to be launched by any IIM in India, created jointly with Whistling Woods International, is tailored to meet the evolving demands of the global media landscape, covering film, television, digital media, gaming, animation, and more.
IIM Mumbai, erstwhile known as NITIE, was established by the Government of India in 1963 with the assistance of the United Nations Development Programme (UNDP) and the International Labour Organisation (ILO). IIM Mumbai has been consistently ranked among the top B-schools in India. IIM Mumbai is ranked 6th in the National Institutional Ranking Framework (NIRF) rankings for 2025 among Management Institutes across India. IIM Mumbai is committed to creating skilled professionals in diverse functional areas like Operations Management, Analytics, Finance, Marketing, Project Management, HR, Information Technology, and Sustainability Management.
By leveraging its legacy of producing world-class business leaders, IIM Mumbai proudly collaborates with Asia’s premier institute for film and media education, Whistling Woods International (WWI), to bring transformative education. Both the institutes aim to facilitate learners in advancing innovation, entrepreneurial skills, and strategic thinking, preparing graduates to drive growth in India’s booming media and entertainment industry, projected to reach $50 billion by 2030.
WWI is India’s premier institute of Film, Communication, Creative & Performing Arts. Founded by one of India’s leading filmmakers - Subhash Ghai, WWI has been successfully delivering world-class education in all creative & technical aspects of the Media & Entertainment Industry since 2006.