Program Objectives

The programme aims to:

• Develop strategic, managerial and leadership competence necessary to build various media ecosystems that support the orange economy.
• Provide industry-integrated learning and exposure that will enrich learners by developing a deep structural and functional understanding of the media and entertainment sector.
• Facilitate learners in learning how to operate themselves in a digitally disrupted competitive landscape, and given the context, how they can foster their creative and analytical abilities in content-driven businesses.
• Establish their legal, ethical, moral and cultural sensitivities, learners will pave the path for their effective and responsible entrepreneurial leadership skills