Programme Objectives
- Cultivate industry-ready leaders to tackle the dynamic and complex challenges of the sports business landscape
- Provide a robust foundation in general management while integrating innovations and sector-specific knowledge unique to sports.
- Enable reskilling and upskilling, empowering participants to drive growth, innovation, and strategic transformation.
- Build strong competencies in leadership, negotiation, analytics, marketing, finance, logistics, and supply chain, anchored in ethical and sustainable practices.
- Foster strategic thinking, creative problem-solving, and an entrepreneurial mindset, enabling learners to capitalise on emerging opportunities.
- Enhance understanding of sports consumer behaviour, sponsorship dynamics, and digital transformation, reshaping fan engagement and operations.
- Prepare learners to lead across diverse functions, including sports marketing, league/team management, operations, consulting, and event planning.
- Offer insights into sports governance, infrastructure, regulations, and international frameworks, ensuring global readiness.
- Provide exposure to cutting-edge tools in data analytics, performance management, and digital media within the sports domain.
- Strengthen a peer-learning ecosystem, encouraging collaboration, cross-industry exchange, and continuous professional growth.