Strategic And Entrepreneurial Decisions In The Emerging Era

Strategy and entrepreneurship are two interrelated fields concerned with creating, growing, and managing businesses. Though they have developed as separate research streams, they are increasingly recognized as complementary fields that can learn from and inform each other.

The competitive landscape is dynamic and ever-shifting. The COVID-19 pandemic has further accelerated technological advancements, the adoption of digital transformation, evolving consumer preferences, and shifting market dynamics. These changes have highlighted the need for organizations to be resilient and adapt by rethinking their ways of competing and innovating in order to survive and thrive in the new landscape. Research in strategy and entrepreneurship needs to keep pace and adapt to these new realities by developing new frameworks and methods that can help firms navigate the rapidly changing business environment.