E-commerce Supply Chain

30 hrs (20 sessions)

The objective of this course is to impart practical knowledge on e-commerce supply chain and operations to upskill students and thereby enabling them to become effective supply chain management professionals in the domain of e-commerce. The course also imparts the tools and techniques for improving e-commerce supply chain performance.

Senior and Middle Level Management

e-commerce industry, logistics industry

  • To understand the e-business/e-commerce models and their supply chain models
  • To apply tools and techniques to carry out effective decision making for e-commerce supply chain
  • To illustrate the correlation between supply chain parameters and customer satisfaction in ecommerce
  • To introduce the application of state-of-the-art technologies for e-commerce supply chain integration
Lectures, Case Studies, Demonstration of Tools, and Techniques
  • E-logistics and E-supply Chain Management Applications for Evolving Business By Deryn Graham, Ioannis Manikas, Dimitris Folinas · 2013
  • E-commerce operations and supply chain management: By Sruthi.S, BiswadipBasu Mallik, Dr.M. Jayalakshmi, M.Mahalingam
  • E-commerce Platform Acceptance: Suppliers, Retailers, and Consumers: Editors: Ewelina Lacka, Nick Yip, Hing Kai Chan
  • Song, J. M., & Zhao, Y. (2022). Supply chain coordination for e-commerce: Risk penalty vs. flat rate. Manufacturing & Service Operations Management, 24(2), 1110-1127.
  • Swaminathan, J. M., & Tayur, S. R. (2003). Models for supply chains in ebusiness. Management Science, 49(10), 1387-1406.
  • Rai, H. B., Touami, S., & Dablanc, L. (2022). Autonomous e-commerce delivery in ordinary and exceptional circumstances. The French case. Research in Transportation Business & Management, 100774.
Module No. Session No. Topics Readings / Case Study
Module 1: (4.5 hours) 1-3

e-commerce business models and supply chain design

B2C vs B2B e-commerce supply chain

Cross-border e-commerce

Keskin, B. B., & Barbee, E. C. (2021). Case— GreatDeal and NewChicken Merger: Designing an Omni-Channel Supply Chain. INFORMS Transactions on Education, 22(1), 48-54.

Sun, L., Lyu, G., Yu, Y., & Teo, C. P. (2021). Crossborder e-commerce data set: Choosing the right fulfilment option. Manufacturing & Service Operations Management, 23(5), 1297-1313.

Harvard Case: Babyonline: Leveraging Cross-Border E-Commerce By Ning Su, Zhangfeng Fei, Kejing Zhang, Xiaokang Zhao

Module 2: (10.5 Hours) 4-10

e-commerce inventory management.

Fulfilment centre operations.

Fulfilment centre automation, robotic material handling

Harvard Case: Migros Turkey: Scaling Online Operations (A) By Antonio Moreno, Gamze Yucaoglu

Bala, S., Khalid, M. N., Kumar, H., & Shukla, V. K. (2022). The Practical Enactment of Robotics and Artificial Intelligence Technologies in E-Commerce. In Cyber Intelligence and Information Retrieval (pp. 455-467). Springer, Singapore.

Module 3: (10.5 Hours) 11-17

Returns management and reverse logistics

Visibility and Traceability in e-commerce supply chain

Information security risks and cyber attacks

Supply and Demand Disruptions in e-commerce supply chain

Flipkart: Grappling with Product Returns By Sanjeev Prashar, Mukesh Kumar, Amit Kumar Mukul

Liu, Z., & Li, Z. (2020). A blockchain-based framework of cross-border e-commerce supply chain. International Journal of Information Management, 52, 102059.

Module 4: (4.5 Hours) 18-20

e-commerce distribution network design

Last-mile e-commerce delivery

3PL and 4PL in e-commerce. Drone delivery model. Predictive shipping.

Millstein, M. A., & Campbell, J. F. (2018). Total hockey optimizes omnichannel facility locations. Interfaces, 48(4), 340356.

Chen, A. I., & Graves, S. C. (2021). Item aggregation and column generation for online-retail inventory placement, Manufacturing & Service Operations Management, 23 (5), 1062-1076

After completion of the curse, participants would be able to:

  • Understand the different ebusiness/e-- 1076. commerce models and the corresponding supply chain configurations
  • Understand the various aspects of e-commerce supply chain such as inventory management, returns management and last-mile delivery
  • Understand the application of state-of-the-art technologies such as robotics, automation, drone delivery and associated risks in ecommerce supply chain.