Winning Competitive Edge using Machine Learning in Marketing

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Artificial Intelligence (AI) and Machine Learning (ML) is fast becoming all pervasive! ML is changing the way marketers are interacting with customers. By channelling the power of machine learning, firms and marketers have numerous growth opportunities and avenues to enhance the marketing function. Data-driven machine learning can offer customer insights for strategy and marketing mix planning to win the competitive edge. But how can companies use ML tools to drive the success and achieve competitive advantages? What are the challenges faced by firms as they implement machine learning?

In this course you will discover what is AI/ML, how it can be used, how is it similar and different to other advanced tools available to marketers. You will learn how ML is reshaping marketing and how you can take advantage of new and innovative tools. You will also learn how ML-powered applications and tools can strengthen the customer buying journey and drive loyalty and customer engagement.

• Introduction to AI/ML in Marketing • Principles behind working of AI/ML • AI/ML Algorithms - Decision Tree/Random Forest/Market Basket Analysis/RFM Technique/K-Means Clustering/k-Mode Clustering/Hierarchical Clustering • Mapping of Customer Journey with Machine Learning • AI/ML based Customer Analytics for Value Creation • Use of AI/ML in Strategy and Planning • Use of AI/ML in Product Management • Use of AI/ML in Pricing Management • Use of AI/ML in Distribution Management • Use of AI/ML in Promotion Management • Real life case studies and Industry examples • Hands-on exercises

For Management Professionals

Course Details

Venue Online
Duration 18 Hrs.
Starts On Nov 20, 2023
Faculty Prof. Sanjeev Verma / Prof. Vartika Srivastava

Fees Details

Duration Professional Fee*(Per participant) GST(18%) Total Fees(Per Participant) Programme Code
18 Hrs. 10,500.00 1,890.00 12,390.00 1 24 3 31
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