Artificial Intelligence (AI) and Machine Learning (ML) are fast becoming all-pervasive! ML is changing the way marketers are interacting with customers. By channeling the power of machine learning, firms and marketers have numerous growth opportunities and avenues to enhance the marketing function. Data-driven machine learning can offer customer insights for strategy and marketing mix planning to win the competitive edge.
In this course, you will discover what is AI/ML, how it can be used, and how is it similar and different from other advanced tools available to marketers. You will learn how ML is reshaping the marketing and how you can take advantage of new and innovative tools. You will also learn how ML-powered applications and tools can strengthen the customer buying journey and drive loyalty and customer engagement.
Introduction to AI/ML in Marketing, Principles behind the working of AI/ML, AI/ML Algorithms, Mapping of Customer Journey with Machine Learning, AI/ML-based Customer Analytics for Value Creation,Use of AI/ML for customer engagement and building customer relationship, Use of AI/ML for improving Customer Experience, Real life case studies and Industry examples, Hands-on exercises
|Starts On||Dec 11, 2023|
|Faculty||Prof. Sanjeev Verma / Prof. Vartika Srivastava|
|Duration||Professional Fee*(Per participant)||GST(18%)||Total Fees(Per Participant)||Programme Code|
|18 Hrs.||10,500.00||1,890.00||12,390.00||1 24 3 42|