Marketing Analytics

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Marketing analytics has transformed the domain by improving accuracy in finding and tapping business opportunities. It aids in making data-driven sales and marketing decisions. Consumer insights obtained using modern analytics tools and techniques helps in more customer acquisition and better customer retention. This program on Marketing Analytics equips you with thorough understanding of databases, data cleaning techniques, marketing analysis tools and improves clarity about interpretation approaches for finding sales opportunities. 

The program aims to help participants learn hands-on major tools and techniques used in marketing analytics.

•    Introduction to Marketing Analytics  
•    Data cleaning techniques
•    Market segmentation using Cluster Analysis
•    Perceptual mapping using Multi-dimensional Scaling (MDS)
•    Market Basket Analysis and RFM analysis
•    Pricing analytics
•    Product design using Conjoint Analysis
•    Digital Analytics 
•    Sentiment Analysis 
•    Consumer Insighting using visualization tools

The program is primarily designed for marketing and sales executives, trainers, consultants, and executives working in other functional areas.

Course Details

Venue Online
Duration 18 Hrs
Starts On Feb 19, 2024
Faculty Prof. Neeraj Pandey

Fees Details

Duration Professional Fee*(Per participant) GST(18%) Total Fees(Per Participant) Programme Code
18 Hrs 10,500.00 1,890.00 12,390.00 1 24 4 75
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