Business Strategies for Emerging Markets

The marketplaces in emerging markets are witnessing an intense competition among the firms to win over the customers, who are more knowledgeable and demanding than ever. The modern-day business is thus becoming very competitive and complex and it is important for the managers to have a firm grounding and good understanding of the markets they belong to. The economic environment of business along with government policies regulating production, trade and competition can have profound impact on the company level performance. Therefore, to survive and to grow in such a competitive scenario, the company managers from emerging market economies must acquire special skills to formulate strategies for sustained profitability in volatile and dynamically changing markets.