भारतीय व्यवस्थापन संस्था मुंबई
भारतीय प्रबंधन संस्थान मुंबई
Indian Institute of Management Mumbai
भारतीय व्यवस्थापन संस्था मुंबई
भारतीय प्रबंधन संस्थान मुंबई
Indian Institute of Management Mumbai
Marketing Analytics for Competitive Advantage
Marketing Analytics instrumentalizes strategic marketing and helps organizations to achieve sustainable competitive advantage
To analyze data-driven marketing decisions and apply these analytics to real-world business decisions
Understand marketing analytics as an enabler of marketing strategy, Understand Statistical Foundations of Marketing, Analyze Product Analytics; Understand pricing and revenue management; Understand advertising elasticity models, Understand Assortment Optimization, Understand Customer Analytics, Analyze Cluster analysis for Segmentation, Examine customer lifetime value, Understand marketing mix decisions, Understand conjoint analysis; multiple regression in marketing mix models; logistic regression; channel analytics; Market Budget Optimization across Channels; Web Analytics, Interpret promotional mix optimization.
Management Professionals
Course Details
| Venue | Online |
| Duration | 18 Hrs. |
| Starts On | Jan 15, 2024 |
| Faculty | Prof. Sanjeev Verma / Prof. Vartika Srivastava |
Fees Details
| Duration | Professional Fee*(Per participant) | GST(18%) | Total Fees(Per Participant) | Programme Code |
|---|---|---|---|---|
| 18 Hrs. | 10,500.00 | 1,890.00 | 12,390.00 | 1 24 4 50 |