Marketing Analytics for Competitive Advantage

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Marketing Analytics instrumentalizes strategic marketing and helps organizations to achieve sustainable competitive advantage

To analyze data-driven marketing decisions and apply these analytics to real-world business decisions

Understand marketing analytics as an enabler of marketing strategy, Understand Statistical Foundations of Marketing, Analyze Product Analytics; Understand pricing and revenue management; Understand advertising elasticity models, Understand Assortment Optimization, Understand Customer Analytics, Analyze Cluster analysis for Segmentation, Examine customer lifetime value, Understand marketing mix decisions, Understand conjoint analysis; multiple regression in marketing mix models; logistic regression; channel analytics; Market Budget Optimization across Channels; Web Analytics, Interpret promotional mix optimization.

Management Professionals

Course Details

Venue Online
Duration 18 Hrs.
Starts On Jan 15, 2024
Faculty Prof. Sanjeev Verma / Prof. Vartika Srivastava

Fees Details

Duration Professional Fee*(Per participant) GST(18%) Total Fees(Per Participant) Programme Code
18 Hrs. 10,500.00 1,890.00 12,390.00 1 24 4 50
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