Social Network Analysis and its applications

Global Online Certification Course on
Social Network Analysis and its applications

Schedule: 12th January ’22 – 2nd March ’22 (6:00 PM – 9:00 PM IST )

Click here for Registration

Course Instructor


Prof. Noshir Contractor
Jane S. & William J. White Professor of Behavioral Sciences
McCormick School of Engineering & Applied Science,
The School of Communication and Kellogg School of Management at Northwestern University


Director, IIM Mumbai

Course Coordinators

Prof. Sumi Jha

Prof. Shirish Sangle

Prof. Neeraj Pandey

Prof. K. S. Ranjani

About the Course

Over the past two decades networks have come to play an increasingly important role in the way we create and manage our careers, innovation, entrepreneurship, knowledge, change, and alliances. Extraordinary developments in computing and telecommunications are engendering new organizational forms based on fluid, dynamic networks. The pandemic has forced the world to engage in an involuntary global beta test to reimagine the future of work. Through all these experiences, there is widespread agreement that the ability to grow, nurture and leverage networks will differentiate leaders in 21st century organizations. This course provides you with the concepts, insights, and analytic techniques that will give you, as an individual and an organization, a competitive edge as you discover, diagnose and design these networks

The course offers a set of strategic principles and analytic strategies for you to create, maintain and dissolve network ties. These principles vary depending on your desire to explore innovations, engage in entrepreneurship/finance/marketing, exploit existing resources, implement change, or mobilize for strategic partnerships. The course will identify the optimal principles in these diverse contexts using a set of review articles, case studies, as well as computer-based visual-analytic demonstrations.

This course explores the use of social network analysis to understand the growing connectivity and complexity in the world around us on different scales-ranging from small groups to the World Wide Web. It examines how we create social, economic, and technological networks, and how these networks enable and constrain our attitudes and behavior.

Course objectives:

  • Compute and interpret metrics that describe individual nodes in a network
  • Compute and interpret metrics that characterize various qualities of the network as a whole
  • Compute and interpret partitioning networks into communities based on different criteria

By the end of the course, you will have the tools and techniques to visualize and assess an existing network and specify how it could be rewired to achieve the desired individual or organizational goal.

About IIM Mumbai

IIM Mumbai, established in 1963 by the Government of India with the assistance of United Nations Development Project (UNDP) through the International Labour Organization (ILO), is one of the leading institutes for Management education

IIM Mumbai, a pioneer in Industrial Management has been positioned 12th amongst management schools in India by National Institutional Ranking Framework (NIRF) in 2021.


Course Structure

  • 12th January ’22 – 2nd March ’22
  • 6:00 PM – 9:00 PM IST || Wednesday
  • 30 Hours Course || 10 Sessions (3 Hours/Session)
  • Live Via online WebEx platform
  • Upon Completion of the course, all registered participants will receive certificate of completion from IIM Mumbai signed jointly by Prof. Noshir Contractor and Prof. Manoj K. Tiwari

Course Structure

  • 5:50-6:00 pm (IST): WebEx Login
  • 6:00-6:15 pm (IST): Social Networks in the News
  • 6:15-7:50 pm (IST): Lecture / Discussion of Readings
  • 7:50-8:00 pm (IST): 10-Minute Break
  • 8:00-9:00 pm (IST): Case Studies & Computer-Based Visual-Analytics Demonstrations

Expected Outcomes

  • Applications in Marketing, Behavioural science, finance and supply chain management
  • Define networks and discover the languages networks use.
  • Analyze a social network through data wrangling and visualizing a network with industry examples
  • Discuss what mechanisms generate networks and its applications in strategic decision making


Course content:

Session 1

Introduction & Key Findings in Networks with overview of applications in various management function, understanding customers and markets using SNA

Session II & III

Descriptive Network Analysis of customer/employee as a node. Understanding local properties of networks, positions that individual hold

Lab on R

Session IV & V

Descriptive Network Analysis - Global Properties, Network comparisons, Individual level, organizational level and industry level analysis

Lab on R

Session VI

Network Data Collection, Applications in Marketing Finance, Operations and People Analytics

Session VII

Networks & Professional Development in strategic decision making. Integration of text and network analysis for better understanding of internal and external customers

Lab on R

Session VIII

Networks & Teams for successful project/target execution, why project networks beat project teams

Session IX

Networks & Organizations for understanding stakeholder (internal and external customers), The network secrets of great change agents

Session X

Networks & the Changing Nature of Work

Application of future of work in sales, marketing, finance, HR, operations and supply chain management

Course Instructor

About Prof. Noshir Contractor

  • Noshir Contractor is the Jane S. & William J. White Professor of Behavioral Sciences in the McCormick School of Engineering, the School of Communication and the Kellogg School of Management at Northwestern University. He investigates how social and knowledge networks form and perform. He is the President-Elect of the International Communication Association. He is also a Distinguished Scholar of the National Communication Association and a Fellow of the American Association for the Advancement of Science, the Association for Computing Machinery and the International Communication Association. He received the Lifetime Service Award from the Organizational Communication & Information Systems Division of the Academy of Management. He received the Distinguished Alumnus Award from the Indian Institute of Technology, Madras where he received a Bachelor’s degree in Electrical Engineering. He has a Ph.D. from the Annenberg School of Communication at the University of Southern California.
  • Northwestern University Profile -
  • LinkedIn Profile -


Prof. Manoj K. Tiwari, Director IIM Mumbai

  • Prof. Manoj K Tiwari, Director-IIM Mumbai, is on lien from his post as Professor, Department of Industrial and Systems Engineering at Indian Institute of Technology, Kharagpur.
  • He has been ranked 1 among top 100 individual researchers across the world who had published research articles in International Journal of Production Research (1985-2010), the top leading author for Supply Chain Analytical Techniques (Computer & Industrial Engineering), among Top 20 most productive authors in the area of Production and Operations Management in the last 50 years (Int. JDurnal of PFoduction Economics, 2009) and rated 2nd among many researchers working in Logistics and Supply Chain Management in India (Analysis of the logistics Research in India-White paper published in TU Dortmund University, Dortmund Germany-2012).
  • He is the recipient of "Most Influential Researcher Award” in the domain of Operations and Supply Chain Management.
  • His research and teaching interests are in modelling the Manufacturing Processes and Operations analysis in Supply Chain Networks.
  • Optimization, Simulation and Computational Intelligence are the main techniques adopted by Prof. Tiwari to automate the decision support system for complex and large-scale problems in Manufacturing and Logistics System.
  • IIM Mumbai Profile -
  • LinkedIn Profile -

Course Fees

For Individual Registrations
Category Fee Category TotAL Fee
(incl. of all)*
Register Here
Participants from India Student INR 3,000/- (inclusive of taxes)
i.e. INR 2542.00 (programme fee) + INR 458.00 (18% GST)
Academician / Faculty INR 6,000/- (inclusive of taxes)
i.e. INR 5,085.00 (programme fee) + INR 915.00 (18% GST)
IIM Mumbai Alumni INR 6,000/- (inclusive of taxes)
i.e. INR 5,085.00 (programme fee) + INR 915.00 (18% GST)
Industry Professionals / Others INR 9,000/- (inclusive of taxes)
i.e. INR 7627.00 (programme fee) + INR 1373.00 (18% GST)
Foreign Participants Any USD 125 per participant (inclusive of all)
Slabs (Number of registrations) For Students (INR / participant)
Program Fee (INR) GST (18%) Total Fee (INR)
5 to 10 2,288.00 412.00 2,700/-
11 and above 2,119.00 381.00 2,500/-
Slabs (Number of registrations) Industry Professional (INR / participant)
Program Fee (INR) GST (18%) Total Fee (INR)
11 to 20 6,780.00 1220.00 8,000/-
21 and above 6,356.00 1144.00 7,500/-

*Please write a mail to for more details on bulk registration.

Success of Previous Course

IIM Mumbai has successfully completed 2 versions of the Global Online Certification Course on Supply Chain Digitization and Management, and Business and Operations Analytics in association with Prof. David Simchi- Levi in 2021.

Both the courses received an overwhelming response with 2500+ individuals in both the courses from reputed national and international organizations. Some prominent academic institutions include the llTs, llMs, IIFT, University of London, University of Warwick and some eminent organizations include P&G, HUL, GE, ITC, Amul, Deloitte, General Mills, IBM, Titan, Reliance, PwC and many more.

To know more

  • Global Online Certification Course on Supply Chain Digitization and Management – click here
  • Global Online Certification Course on Business and Operations Analytics - click here


Coordinating Team

For all queries, please Email to:

Student Coordinators:

  • Harshal Talele || (+91 - 9920870087)
  • Uma Chilukuri || (+91 - 7780200764)
  • Ajinkya Jumde || (+91 - 8390104092)
  • Aarushi Gangwar || (+91 - 8401440121)
  • Shibayan Saha || (+91- 9783167879)

Faculty Coordinators:

  • Prof. Sumi Jha
  • Prof. Shirish Sangle
  • Prof. Neeraj Pandey
  • Prof. K. S. Ranjani

Postal Address

IIM Mumbai
Vihar Lake Rd, near The Residence Hotel,
Admin Block,
Powai, Mumbai, Maharashtra 400087