Certificate Program in Digital Marketing & Analytics
In Collaboration with National Skill Development Corporation
Implementation Partner: Masai School
Course website of Implementation Partner: https://masaischool.com/iim-mumbai/digital-marketing
About the Program
Certificate Program in Digital Marketing & Analytics by IIM Mumbai equips learners with cutting-edge digital marketing strategies and AI-powered analytics to excel in today’s digital landscape. The program follows a multidisciplinary approach, blending marketing fundamentals with advanced analytics and automation tools to drive data-driven decision-making.
Participants will master core digital marketing concepts, explore AI-based marketing automation, and gain hands-on experience with real-world case studies and projects. This course is ideal for professionals looking to upskill, entrepreneurs aiming to expand their businesses online, and students seeking a strong foundation in digital marketing.
Why This Program
- Comprehensive Skill Development - Gain expertise in SEO, SEM, social media marketing, content creation, data analytics, and marketing automation.
- Hands-On Experience - Work on real-world projects and a capstone project to apply skills in practical scenarios.
- Industry-Relevant Tools - Master tools like Google Analytics, ChatGPT, and Tableau.
- AI Integration - Learn to use AI tools for content creation, SEO optimization, and campaign management.
- Practical Marketing Strategies - Learn to create and execute integrated digital marketing campaigns across multiple channels.
- Data-Driven Decision Making - Develop skills in marketing analytics, A/B testing, and ROI calculation for better campaign performance.
Program Objective
This program aims to equip participants with the necessary skills to:
- Master digital marketing fundamentals, including SEO, SEM, and campaign management.
- Utilize AI tools for content creation, marketing automation, and analytics.
- Analyze customer behavior and optimize digital campaigns using data-driven insights.
- Implement A/B testing and performance metrics for marketing success.
- Develop strategic digital marketing plans for businesses and brands.
Eligibility
The program is open to:
- Under graduate students/Graduates in any discipline (Engineering, Commerce, Management, etc.).
- Working professionals looking to upskill.
- Entrepreneurs and business owners.
- Students and career switchers interested in digital marketing.
Important Dates
| Activity | Timeline |
|---|---|
| Portal Opens | February 1, 2025 |
| Admission Test | On Sundays. Exact Date to be announced on course website |
| Counselling Session (for shortlisted students) | Followed by Test |
| Classes Start | March 31, 2025 |
Program Structure
Duration: 6 months | Mode: Online (Weekend Classes) | Time Commitment: 8 hrs/week
| Modules | Contents |
|---|---|
| Module 1 | Marketing & Digital Marketing Fundamentals |
| Module 2 | Content Creation Using AI Tools |
| Module 3 | Social Media and Influencer Marketing |
| Module 4 | SEO and SEM |
| Module 5 | Data Analytics in Marketing |
| Module 6 | Campaign Management and Automation |
| Project | Capstone Project |
Program Highlights
The program is open to:
- 120+ hours of learning with a focus on digital marketing and analytics.
- Industry-relevant curriculum curated by experts from IIM Mumbai and industry professionals.
- Live masterclasses with top digital marketing leaders.
- Real-world projects to apply learned concepts.
- Networking opportunities with a diverse group of professionals.
- IIM Mumbai certification upon completion.
Contact Our Implementation Partner
Implementation Partner: Masai School
- Website: https://masaischool.com/iim-mumbai/digital-marketing
- Email: iimm.programs@masaischool.com
- Contact No: +91 9753068796
Faculty Coordinators:
- Prof. Neeraj Pandey
- Prof. Vartika Srivastava