Marketing Interest Group

Tag line: Nurturing the Marketers of Tomorrow


About the committee / Forum

The Marketing Interest Group is a small step in the march towards enhancement of knowledge through peer learning. The idea is to bring the marketing wizards of tomorrow to a common platform and share their wealth of knowledge and experience. MiG solely believes in spreading knowledge and generating a spark which eventually becomes a chain of thought and helps in developing marketing acumen. MiG organizes two flagship events : MahaMandi and Marskfete

In Mandi pedagogy, students are assigned to engage in street selling of educational aids merchandise for a day and the experience is integrated with regular academic learning processes. Mandi Field experience is utilized to impart MBA curriculum at IIM Mumbai.

Marksfete is an annual event organized by Marketing Interest Group (MiG) of IIM Mumbai that gives the students a panoramic view of marketing practices and trends in the industry. It aims at providing a common platform to the leaders from industry, academicians and students from the participating institutes together to discuss various challenges associated with marketing and share their perspectives and concerns.

Events/competitions organized

  • MahaMandi : August
  • Marksfete : February
    • MarketRook : Annual Marketing Magazine
    • Mark-Sense: Live case study competition
    • Straight Talk: Panel Discussion
    • Maddiction: Marketing Quiz

Roles & Responsibility

  • Gearing up enthusiasm in batch about marketing
  • Delivery of knowledge session of marketing techniques and management
  • Engaging marketing enthusiasts with startups by providing weekend opportunities


  • Suyog Jadhav - +919930767649
  • Arpit Singh - +919769229760

Committee / Forum Structure

  • Flat organization structure: All are student coordinators
  • Treasurer : Ankit Goyal - +919718956878
  • existing strength (batch wise) of committee: 16
  • E-Mail id:
  • Facebook page:
  • Faculty In-Charge: Mr. Ashok Pundir