Syam Kumar
Assistant Professor
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Qualification
M.Com, MBA, Ph.D
Area & Groups
Ph.D. (Marketing Area) : Indian Institute of Technology Roorkee (IIT Roorkee)
M.Com (Marketing) : Banaras Hindu University (BHU), Varanasi
MBA : Pondicherry University
Consumer Behaviour : BNPL and technology adoption; Sustainability and Circular Economy, Religiosity and Pilgrimage experience
Kumar, Syam (2026), "Sustainable Sourcing and Selling: Circular Economy Dynamics in the Informal Second-Hand Clothing Market", Social Responsibility Journal. 10.1108/SRJ-02-2025-0115
Kumar, Syam (2025), "Pathways to Travel: How Burnout Influences Pilgrimage Desire Among Aging Employees", Current Issues in Tourism. 10.1080/13683500.2025.2584708
Kumar, S. and Nayak, J.K. (2025), “Exploring buy-now-pay-later adoption among e-retail consumers: a user's gratification perspective”, International Journal of Retail & Distribution Management. https://doi.org /10.1108/IJRDM-08-2024-0409
Kumar, S. and Nayak, J. K. (2024). "Understanding the intricacies of risky indebtedness, impulse buying and perceived risk in buy-now-pay-later adoption". Asia Pacific Journal of Marketing and Logistics, 36(7), 1697–1716. https://doi.org/10.1108/apjml-08-2023-0759