Srishti Kumar
srishtik@iimmumbai.ac.in
Mobile
Qualification
PhD (Marketing), PGDM, BE (Computer Engineering)
Area & Groups
Marketing
- PhD (Marketing) - IIM Ahmedabad
- PGDM - IIM Raipur
- BE (Computer Engineering) - SGSITS Indore
Fake online reviews, e-commerce, consumer behavior, experiments.
Sirwani, D., Kumar, S., & Thomas, M. (2025). Overestimating Stars, Underestimating Numbers: The Hidden Impact of Rating Formats. Journal of Marketing Research, 62(5), 937-957.
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