MBA, Ph.D. (MNNIT, Allahabad), Post Doc (Johns Hopkins University, USA)

Faculty Development Programme in Management at IIM Ahmedabad (2006-2007)

Visiting Associate Professor, Ministry of HRD, Government of India Secondment Faculty at Asian Institute of Technology (AIT), Bangkok, Thailand; Aug. 2019 - Dec. 2019

Visiting Faculty at SJMSOM, IIT Bombay; IIM Raipur; IIM Kozhikode

Pricing and Revenue Management, Product Management, B2B Marketing, Consumer Analytics, Advanced AI applications in Marketing, Digital Marketing, Coupons

Pricing and Revenue Management, Product Management, Digital Marketing, B2B Marketing, Marketing Models

UBLICATIONS

Books:

Lehmann, D. R., Winner, R.S. & Pandey, N. (2026). Product Management. McGraw Hill

Pandey, N. & Dharni, K. (2014). Intellectual Property Rights. PHI Learning.

Pandey, N. & Singh, G. (2012). Marketing Issues in SMEs: Cases from India. Pearson Education.

Select Journal Publications:

Sarkar, T., & Pandey, N. (2025). Channel conflict in B2B markets: evolution, trends, and future research agenda. Journal of Business & Industrial Marketing, 40(7), 1469-1490.

Zhang, J., Balaji, M. S., Luo, J., Pandey, N., & Wirtz, J. (2025). In diversity lies opportunity: complementary product recommendations, message framing and cross-selling. Internet Research (In Print).

Sarkar, T., & Pandey, N. (2025). Channel Convergence: Merging Perspectives and Conquering Conflicts. California Management Review Insights, 1-12.

Ram, P. K., Pandey, N., & Paul, J. (2025). All about Social Coupons! Evolution, Review and Research Directions. Marketing Intelligence & Planning, 43(1), 96-126.

Nayal, P., & Pandey, N. (2025). Framework for measuring usage intention of digital coupons: A SPADM approach. Journal of Strategic Marketing, 33(1), 117-137.

Srivastava, M., Sivaramakrishnan, S., & Pandey, N. (2024). Demystifying customer engagement in B2B markets. Journal of Business & Industrial Marketing, 39(11), 2364-2385.

Ram, P. K., Pandey, N., & Persis, J. (2024). Modeling social coupon redemption decisions of consumers in food industry: A machine learning perspective. Technological Forecasting and Social Change, 200, 123093.

Nayal, P., Sharma, A., Pandey, N., & Shankar, A. (2024). Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?. Marketing Intelligence & Planning, 43(3), 500-518.

Dwivedi, Y. K., Kshetri, N., Hughes, L.,…Pandey, N. & Yan, M. (2023). Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse. Information Systems Frontiers, 25(5), 2071-2114.

Srivastava, M., Abhishek, S., & Pandey, N. (2023). Electronic word-of-mouth (eWOM) and customer brand engagement (CBE): Do they really go hand-in-hand?. Electronic Commerce Research, 1-69.

Mishra, A., & Pandey, N. (2023). Pricing information asymmetry in healthcare: stakeholder analysis and research insights. International Journal of Pharmaceutical and Healthcare Marketing, 17(4), 539-563.

Ooi, K. B., Tan, G. W. H., Al-Emran, M., Al-Sharafi, M. A., Capatina, A.,..Pandey, N. & Wong, L. W. (2023). The potential of generative artificial intelligence across disciplines: Perspectives and future directions. Journal of Computer Information Systems, 1-32.

Dwivedi, Y. K., Hughes, L., Wang, Y., Alalwan, A. A., Ahn, S.,..Pandey, N. & Wirtz, J. (2023). Metaverse marketing: How the metaverse will shape the future of consumer research and practice. Psychology & Marketing, 40(4), 750-776.

Ramasundaram, A., Pandey, N., Shukla, Y., Alavi, S., & Wirtz, J. (2023). Fluidity and the customer experience in digital platform ecosystems. International Journal of Information Management, 69, 102599.

Koohang, A., Nord, J. H., Ooi, K. B.,..Pandey, N. & Wong, L. W. (2023). Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. Journal of Computer Information Systems, 63(3), 735-765.

Tripathi, A., & Pandey, N. (2022). Consumers’ perceptions of deal presentations for green products. Australasian Marketing Journal, 30(4), 331-341.

Nayal, P., & Pandey, N. (2022). What makes a consumer redeem digital coupons? Behavioral insights from grounded theory approach. Journal of Promotion Management, 28(3), 205-238.

Srivastava, M., Pandey, N., & Saini, G. K. (2022). Reference price research in marketing: a bibliometric analysis. Marketing Intelligence & Planning, 40(5), 604-623.

Nayal, P., Pandey, N., & Paul, J. (2022). Covid‐19 pandemic and consumer‐employee‐organization wellbeing: A dynamic capability theory approach. Journal of Consumer Affairs, 56(1), 359-390.

Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. Journal of Business Research, 135, 758-773.

Mukul, K., Pandey, N., & Saini, G. K. (2021). Does social capital provide marketing benefits for startup business? An emerging economy perspective. Asia Pacific Journal of Marketing and Logistics, 34(9), 1864-1879.

Kumar, S., Pandey, N., Lim, W. M., Chatterjee, A. N., & Pandey, N. (2021). What do we know about transfer pricing? Insights from bibliometric analysis. Journal of Business Research, 134, 275-287.

Donthu, N., Kumar, S., Pattnaik, D., & Pandey, N. (2021). A bibliometric review of International Marketing Review (IMR): past, present, and future. International Marketing Review, 38(5), 840-878.

Nayal, P., Pandey, N., & Paul, J. (2021). Examining m-coupon redemption intention among consumers: A moderated moderated-mediation and conditional model. International Journal of Information Management, 57, 102288.

Pandey, N., Nayal, P., & Rathore, A. S. (2020). Digital marketing for B2B organizations: structured literature review and future research directions. Journal of Business & Industrial Marketing, 35(7), 1191-1204.

Nayal, P., & Pandey, N. (2020). Digital coupon redemption: Conceptualization, scale development and validation. Australasian Journal of Information Systems, 24.https://doi.org/10.3127/ajis.v24i0.2469

Nayal, P., & Pandey, N. (2020). Redemption intention of coupons: A meta-analytical review and future directions. Journal of Promotion Management, 26(3), 372-395.

Pandey, N., Tripathi, A., Jain, D., & Roy, S. (2020). Does price tolerance depend upon the type of product in e-retailing? Role of customer satisfaction, trust, loyalty, and perceived value. Journal of Strategic Marketing, 28(6), 522-541.

Tripathi, A., & Pandey, N. (2019). Promotional framing of green products: Mediating role of sale proneness. Journal of Promotion Management, 25(7), 983-1008.

Pandey, N., & Gudipudi, B. (2019). Understanding ‘what is privacy’for millennials on Facebook in India. Journal of Data Protection & Privacy, 2(3), 224-233.

Tripathi, A., & Pandey, N. (2018). Are nine-ending prices equally influential in eastern culture for pricing green products?. Journal of International Consumer Marketing, 30(3), 192-205.

Singh, G., & Pandey, N. (2018). The determinants of green packaging that influence buyers’ willingness to pay a price premium. Australasian Marketing Journal, 26(3), 221-230.

Keskar, M. Y., & Pandey, N. (2018). Internet banking: a review (2002–2016). Journal of Internet Commerce, 17(3), 310-323.

Tripathi, A., & Pandey, N. (2018). Does impact of price endings differ for the non-green and green products? Role of product categories and price levels. Journal of Consumer Marketing, 35(2), 143-156.

Pandey, N., & Thombal, A. E. (2018). Why stents are expensive: Drivers of high prices in emerging markets. Health Marketing Quarterly, 35(4), 298-312.

Pandey, N., & Maheshwari, V. (2017). Four decades of coupon research in pricing: Evolution, development, and practice. Journal of Revenue and Pricing Management, 16(4), 397-416.

Singh, G., & Pandey, N. (2015). Leveraging return policy for price premium. Journal of Revenue and Pricing Management, 14(4), 276-292.

CASE STUDY PUBLICATION

HireDesigners: Synchronizing Brandscape Perception, 2026, Ivey Publishing, pp. 1-14.

https://www.iveypublishing.ca/s/product/hiredesigners-synchronizing-brandscape-perception/01tOF00000E1IvhYAF

ECU Worldwide: Data-Driven Customer Retention Management, 2025, Ivey Publishing, pp. 1-11.

https://www.iveypublishing.ca/s/product/ecu-worldwide-datadriven-customer-retention-management/01tOF000009lrGbYAI

https://hbsp.harvard.edu/product/W38703-PDF-ENG

Surana & Surana International Attorneys: Business Opportunity or Conscious Business Philosophy?, 2024, Ivey Publishing, pp. 1-5.

https://www.iveypublishing.ca/s/product/surana-surana-international-attorneys-business-opportunity-or-conscious-business-philosophy/01tOF000003WjQ5YAK

https://hbsp.harvard.edu/product/W34839-PDF-ENG

Go Pure: Transitioning from a Regional to National Brand, 2024, Ivey Publishing, pp. 1-10.

https://www.iveypublishing.ca/s/product/go-pure-transitioning-from-a-regional-to-national-brand/01tOF000004LbWvYAK

https://store.hbr.org/product/go-pure-transitioning-from-a-regional-to-national-brand/W36155

Nykaa: Repositioning for Growth, 2024, Sage Business Cases, pp. 1-23.

https://sk.sagepub.com/cases/nykaa-repositioning-for-growth

DealShare: Value Based Positioning in B2C Markets,2024, Emerald Emerging Markets Case Studies, Vol. 14, Issue 1, pp. 1-23.

https://www.emerald.com/eemcs/article-abstract/doi/10.1108/EEMCS-10-2023-0368/1230068/DealShare-Value-Based-Positioning-in-B2C-Markets

Shri Ram Temple: A Fintech Solution for Large Scale Project, 2023, IIMB- Harvard Business Publishing, pp. 1-11.

https://hbsp.harvard.edu/product/IMB955-PDF-ENG

Cult.fit: Freemium Pricing during Covid-19, 2022, Sage Business Cases, pp. 1-17.

https://sk.sagepub.com/cases/cultfit-freemium-pricing-during-covid-19

Cyberattack at Cosmos Bank: Regaining Customer Trust, 2022, Sage Business Cases, pp. 1-15.

https://sk.sagepub.com/cases/cyberattack-at-cosmos-bank-regaining-customer-trust

OPOS: Fostering Shared Value in a Culinary Enterprise, 2021, Ivey Publishing, pp. 1-11.

https://www.iveypublishing.ca/s/product/opos-fostering-shared-value-in-a-culinary-enterprise/01t5c00000D57deAAB

https://hbsp.harvard.edu/product/W24785-PDF-ENG

Ayushman Bharat: Service Adoption Challenges in Universal Healthcare System, South Asian Journal of Business and Management Cases, 2021, Vol. 10, Issue 1, pp. 35-49.

https://journals.sagepub.com/doi/full/10.1177/2277977921991915

Marketing at Patanjali Ayurved: Creating Value in a Herbal Way, 2020, South Asian Journal of Business and Management Cases, Vol. 9, Issue 1, pp. 99 -111.

https://journals.sagepub.com/doi/full/10.1177/2277977919881415

V-Xpress: B2B Marketing in the Logistics Industry, 2019, EmeraldEmerging Markets Case Studies, Vol. 9, Issue 1, pp. 1-13.

https://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-05-2018-0079

Responding to 4G Telecom Pricing War: Ignore, Accommodate or Retaliate, 2018, EmeraldEmerging Markets Case Studies, Vol. 8, Issue 2, pp. 1-12.

https://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-11-2017-0251

Nestle Maggi: Pricing and Repositioning Challenge of Recalled Product, 2016, Ivey     Publishing, pp. 1-9. (IVEY PUBLISHING BEST SELLER CASE)

https://www.iveypublishing.ca/s/product/nestlés-maggi-pricing-and-repositioning-a-recalled-product/01t5c00000DMiyIAAT

https://hbr.org/product/nestle-s-maggi-pricing-and-repositioning-a-recalled-product/W16344-PDF-ENG

Marketing at Nyassa, 2016, Ivey Publishing, pp. 1-11.

https://www.iveypublishing.ca/s/product/marketing-at-nyassa/01t5c00000CwlQmAAJ

https://cb.hbsp.harvard.edu/cbmp/product/W16064-PDF-ENG

ALLISCO: Pricing Multiple Joint Products, 2015, EmeraldEmerging Markets Case Studies, Vol. 5, Issue 4, pp. 1-12.

  http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-09-2014-0214

Malaysia Airlines: The Marketing Challenge after MH370 and MH17, 2015, Ivey Publishing, pp. 1-14.

https://www.iveypublishing.ca/s/product/malaysia-airlines-the-marketing-challenge-after-mh370-and-mh17/01t5c00000CwkgnAAB

https://cb.hbsp.harvard.edu/cbmp/product/W15214-PDF-ENG

Change management: A Case of State Power Utility in India, 2014, Asian Case Research Journal, 18, Issue 1, pp. 61-80.

https://www.worldscientific.com/doi/abs/10.1142/S0218927514500035

Ekohealth: Developing Price Structures, 2014, Ivey Publishing, pp. 1-13.

https://www.iveypublishing.ca/s/product/ekohealth-developing-price-structures/01t5c00000CwkAxAAJ

https://cb.hbsp.harvard.edu/cbmp/product/W14479-PDF-ENG

Comedy Nights with Kapil: Maintaining Value Creation, 2014, Ivey Publishing, pp. 1-5.

https://www.iveypublishing.ca/s/product/comedy-nights-with-kapil-maintaining-value-creation/01t5c00000CwkAKAAZ

https://cb.hbsp.harvard.edu/cbmp/product/W14459-PDF-ENG

Ludhiana City Bus Services Limited: Pricing for Profits, 2014, Ivey Publishing, pp. 1-12.

https://www.iveypublishing.ca/s/product/ludhiana-city-bus-services-limited-pricing-for-profits/01t5c00000CwjtmAAB

 https://cb.hbsp.harvard.edu/cbmp/product/W14182-PDF-ENG

Radiance: Transactional level pricing in the Indian fireworks industry, 2014, EmeraldEmerging Markets Case Studies, Vol. 4, Issue 3, pp. 1-16.

http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-07-2013-0156

Madhu Automobiles: Managing Marketing Strategy for Success, 2013, The Case Centre, UK, R. No.513-114-1, pp. 1-10.

https://www.thecasecentre.org/educators/products/view?id=119190

Value Communication: Low-cost marketing initiatives for ‘Guru Ki Bani 58282, 2013, Emerald Emerging Markets Case Studies, Vol. 3, Issue 3, pp. 1-9.

http://www.emeraldinsight.com/doi/abs/10.1108/EEMCS-04-2013-0025

Managing Business Planning and Growth: A Case of Small Scale Service Business Enterprise (SSSBE) in India, 2013, The Case Centre, UK , No.513-085-1, pp. 1-15.

 https://www.thecasecentre.org/educators/products/view?id=117697

Baljees Regency: Restructuring of Pricing and Leadership, 2013, The Case Centre, UK , 2013, R. No. 513-037-1, pp. 1-19.

  http://www.thecasecentre.org/educators/products/view?id=114839

Uttar Pradesh State Electricity Board: Managing Transitions, 2009, Case Registered at Case Centre, IIM Ahmedabad; R. No. IIMA/BP0331, pp. 1-18.

 https://cases.iima.ac.in/index.php/uttar-pradesh-state-electricity-board-managing-transitions.html

Chairperson, Ashwin Mittal Centre of Excellence in Advanced AI Solutions for Business Decisions, IIM Mumbai; since March 2025

Principal Investigator for Industry Sponsored Research Project of Reliance Nippon Life Insurance Ltd. on "Alternate Product Development in Life Insurance Sector for HNIs" (2023-2024)

Project Director, ICSSR (Indian Council of Social Science Research) funded Research Program Project entitled “Implementing Universal Health System (UHS) in India: Issues, Approaches and Challenges” (2018-2020)

Co-Investigator, Bureau of Police Research and Development (BPRD), Ministry of Home Affairs, Government of India funded Project entitled “Impact of Police Commissionairates on Police Effectiveness and Policing Outcome” (2020-2021)

Core Team Member, Research Project on ‘Issues and Challenges in adoption of solar powered equipment’s in rural households in western Maharashtra’ Golden Jubilee Socially Relevant Project awarded by IIM Mumbai (earlier NITIE Mumbai) (2013-2014) (Won Best Socially Relevant Project Award: 1^st Prize)

Principal Investigator for Research Project on ‘Developing a Multi-item Scale for Measuring Social Networking Sites (SNS) Promotion Effectiveness’ awarded by IIM Mumbai (earlier NITIE Mumbai) (2012-2013)

Principal Investigator for Research Project on ‘Case-Writing on Indian Power Sector Reforms’ awarded by Thapar University (2007-2008)

‘Best Management Faculty Award’ for 2021-2022 and 2017-2018 by Bombay Management Association (BMA)

‘Outstanding Management Teacher Award’ by AIMS International for 2018

Faculty Fellow at 4^th to 11^th AIM-AMA (American Marketing Association) Sheth Foundation Doctoral Consortium

‘AIMS-IRMA Outstanding Management Researcher Award’ by AIMS International and IRMA for 2016

‘Best Teacher’ Award by IIM Mumbai for 2014-2015

‘Outstanding Young Management Teacher’ Award by Higher Education Forum (HEF)

Junior Research Fellowship (JRF) by University Grants Commission, New Delhi (2002-2004)

NET by University Grants Commission, New Delhi (2000)

EDITORIAL SERVICE

Senior Editor, Global Business and Organizational Excellence, Wiley Publications 

Associate Editor, International Journal of Information Management, Elsevier Publications 

Associate Editor, Journal of Systems and Information Technology, Emerald Publications 

Associate Editor, Business Perspectives and Research, Sage Publications 

Section Editor, Australasian Journal of Information Systems (2020-2024)

Editor, Special Issue, Journal of Strategic Marketing (2022)

Editorial Board Member, International Journal of Consumer Studies 

Editorial Board Member, Journal of Business Research (JBR)  

Editor Board Member, Journal of Relationship Marketing

Editor Board Member, Australasian Marketing Journal

Editor-in-Chief, Udyog Pragati – The Journal of Practicing Managers, published by IIM Mumbai (2015 - 2017)

Dean of Faculty Affairs, IIM Mumbai

Associate Dean (Placements and Branding), IIM Mumbai, 2022 - 2024

Chairperson (Placements), IIM Mumbai, 2024 - 2025

Admission Coordinator, IIM Mumbai, 2021-2022

Professor Incharge - International Relations, 2019-2026

Professor Incharge, Product Management Club, IIM Mumbai, since 2025

Professor Incharge, Marketing Interest Group, 2015 -2025

Area Coordinator, Marketing Area, 2018 - 2019

Coordinator, Consumer Insights Centre, 2018 - 2019 (Founding Member)

Professor Incharge (Research), 2015 - 2017

Coordinator, Case Development Centre; 2015 - 2018

Area Coordinator, Marketing Area, 2013 - 2015

Warden, MDP Hostel, 2014 - 2015; and Hostel 1 & 2, 2010 - 2011