Ph.D., MBA, PGDCA, B.Sc.

• Strategic Marketing

• Artificial Intelligence in Marketing

• Marketing Analytics

• Marketing Research

• Customer Engagement and Experience Management

• Services Marketing

• Strategic Marketing

• Artificial Intelligence in Marketing

• Marketing Analytics

• Marketing Research

• Customer Engagement and Experience Management

• Services Marketing

Published Papers

• Chandra, S., Amarayil Sreeraman, B., & Verma, S. (2025). Reconceptualizing personalized recommendations as dynamic signals: a consumer’s perspective. Journal of Indian Business Research.

• Srivastava, V., Singh, A., Verma, S. (2025). “Case Study: Wingman: Sensing, Seizing and Transforming through Innovation”, Asian Case Research Journal

• Chaturvedi, R., Verma, S., & Srivastava, V. (2025). From Customer Relationships to AI Companionship: Transforming Marketing with Feeling AI. Vision: The Journal of Business Perspectives

• Hari, H., Sharma, A., & Verma, S. (2025). Beyond words: understanding the impact of presentation formats and product involvement on AI-voice assistant adoption. Marketing Intelligence & Planning, 43(3), 461-479.

• Chaturvedi, R., Verma, S., Srivastava, V., & Khot, S. S. (2025). Exploring the frontier of anthropomorphism in AI agents: Trends and way forward. Business and Society Review, 130(1), 42-80.

• Hari, H., Sharma, A., Verma, S., & Chaturvedi, R. (2025). Exploring ethical frontiers of artificial intelligence in marketing. Journal of Responsible Technology, 21, 100103.

• Deryl, M. D., Verma, S., & Srivastava, V. (2025). 8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology.International Journal of Consumer Studies, 49(1), e70002.

• Chaturvedi, R., Verma, S., Ali, F., & Kumar, S. (2024). Reshaping tourist experience with AI-enabled technologies: a comprehensive review and future research agenda. International Journal of Human-Computer Interaction, 40(18), 5517-5533.

• Verma, S., & Diwan, H. (2025). Marketing innovation for sustainability: Review, trends, and way forward. Business Ethics, the Environment & Responsibility, 34(3), 912-935.

• Chaturvedi, R., Verma, S., & Srivastava, V. (2024). Empowering AI companions for enhanced relationship marketing. California Management Review, 66(2), 65-90.

• Deryl, M. D., Verma, S., & Srivastava, V. (2023). How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding. International Journal of Information Management Data Insights, 3(2), 100205.

• Chaturvedi, R., Verma, S., Das, R., & Dwivedi, Y. K. (2023). Social companionship with artificial intelligence: Recent trends and future avenues. Technological Forecasting and Social Change, 193, 122634.

• Yadav, N., Verma, S., & Chikhalkar, R. (2024). Online reviews for reducing risk. Journal of Tourism Futures, 10(2), 299-316.

• Chaturvedi, R., & Verma, S. (2023). Opportunities and Challenges of AI-Driven Customer Service. Artificial Intelligence in Customer Service: The Next Frontier for Personalized Engagement, 33-71.

• Chandra, S., & Verma, S. (2023). Big data and sustainable consumption: a review and research agenda. Vision, 27(1), 11-23.

• Chandra, S., & Verma, S. (2023). Personalized Recommendation During Customer Shopping Journey. In The Palgrave Handbook of Interactive Marketing(pp. 729-752). Cham: Springer International Publishing.

• Verma, S., Yadav, N., & Chikhalkar, R. (2023). An integrated measure of eWOM usefulness in leisure travel: Conceptualisation, scale development, and validation. Journal of Marketing Communications, 29(3), 211-237.

• Lim, W. M., Kumar, S., Verma, S., & Chaturvedi, R. (2022). Alexa, what do we know about conversational commerce? Insights from a systematic literature review. Psychology & Marketing, 39(6), 1129-1155.

• Saha, M., & Verma, S. (2022). The Impact of Social Commerce Constructs on Online Engagement with the Mediating Effect of Trust: The Use and Gratification Perspective. South Asian Journal of Management, 29(2), 138-163.

• Verma, S., Warrier, L., Bolia, B., & Mehta, S. (2022). Past, present, and future of virtual tourism literature review. International Journal of Information Management Data Insights, 2(2), 100085.

• Chandra, S., Verma, S., Lim, W. M., Kumar, S., & Donthu, N. (2022). Personalization in personalized marketing: Trends and ways forward. Psychology & Marketing, 39(8), 1529-1562.

• Verma, S. (2022). Sentiment analysis of public services for smart society: Literature review and future research directions. Government Information Quarterly, 39(3), 101708.

• Chaturvedi, R., & Verma, S. (2022). Artificial Intelligence-Driven Customer Experience: Overcoming the Challenges. California Management Review Insights.

• Verma, S., & Sheel, A. (2022). Blockchain for government organizations: Past, present, and future. Journal of Global Operations and Strategic Sourcing, 15(3), 406-430.

• Yadav, N., Verma, S., & Chikhalkar, R. D. (2022). eWOM, destination preference, and consumer involvement–a stimulus-organism-response (SOR) lens. Tourism Review, 77(4), 1135-1152.

• Prasad, R. K., & Verma, S. (2022). Service quality measures: systematic literature review and future research directions. International Journal of Management Practice, 15(1), 9-23.

• Verma, S., Sharma, R., Deb, S., & Maitra, D. (2021). Artificial intelligence in marketing: Systematic review and future research direction. International Journal of Information Management Data Insights, 1(1), 100002.

• Mhatre, P., Gedam, V., Unnikrishnan, S., & Verma, S. (2021). Circular economy in the built environment–Literature review and theory development. Journal of Building Engineering, 35, 101995.

• Verma, S. and Yadav, N. (2021). Past, Present, and Future of Electronic Word of Mouth (EWOM). Journal of Interactive Marketing, Vol. 53, pp.111-128

• Verma, S. (2020). Value co-creation through value-in-use experience: A Netnographic Approach. South Asian Journal of Management, Vol. 27, Issue 3.

• Prasad, R. K., & Verma, S. (2020). An investigation on brand boycott: understanding negative psychology of consumers in the era of digital marketing.Academy of Marketing Studies Journal, 24(1), 1-16.

• Singh, V., Chaudhuri, R., and Verma, S. (2019). Psychological Antecedent of Apparel Buying Intention for Young Indian Online Shoppers: Scale Development and Validation. Journal of Modelling Management, Vol. 14, No. 2, pp.286-311

• Prasad, R. K., & Verma, S. (2019). Industry-institute perceptual map (PM) and management students' satisfaction index (MSSI): A road map for academic excellence. Prabandhan: Indian Journal of Management, 12(11), 21-31.

• Bhattacharya, A., Srivastava, M., and Verma, Sanjeev (2018). Customer Experience in Online Shopping: A Structural Modeling Approach, Journal of Global Marketing, Vol. 31, Issue 1, pp. 3-16

• Tripathi, S, and Verma, Sanjeev (2018). Social Media an Emerging Platform for Relationship Building: A Study of Engagement with Non-Government Organizations in India. International Journal of Nonprofit and Voluntary Sector Marketing, 23, No. 1

• Singh, V., Chaudhuri, R., and Verma, Sanjeev (2017). E-Personality of the Young Indian Online Shopper: A Scale Validation. Global Business Review, Vol. 18, No. 3, pp. 1-15

• Verma, Sanjeev and Prasad, R. (2017). The MEQUAL Scale: Measure of Service Quality in Management Education. International Journal of Comparative Education and Development, Vol. 19, No. 4, pp. 1-16.

• Verma, Sanjeev (2017). Niche Level Segmentation of Green Consumers: A Key for Psychographics or Demographic Predicament. South Asian Journal of Business Studies, 6, No. 4, pp. 1-22.

• Verma, Sanjeev and Prasad, R. (2017). Service Facet Prioritization Using Grey Analysis Approach. Asia Pacific Journal of Management Research and Innovation, Vol. 12, No. 3-4, pp. 238-241.

• Verma, Sanjeev (2015). Harnessing the Benefit of Social Networking Sites for Intentional Social Action: Determinants and Challenges. Vision, Vol. 19, Issue 2, pp. 104-111

• Verma, Sanjeev (2014). Online Customer Engagement with Blogs in India. Journal of Internet Commerce, Vol. 13, Issue 3-4, pp. 282-301

• Vatnani, R. & Verma, Sanjeev (2014). A Comprehensive Framework for Internet Banking Adoption: An Empirical Analysis in the Indian Context. International Journal of Business Information Systems, Vol. 15, No. 3, pp.307-324

• Verma, Sanjeev (2014). Psychological Interventions for Promoting Sustainable Consumption Behavior: An Empirical Study. International Journal of Business Innovation and Research, Vol. 8, No. 4, pp. 373-384

• Verma, Sanjeev (2013). Effectiveness of Social Network Sites for Influencing Consumer Purchase Decisions. International Journal of Business Excellence, Vol. 6, No. 5, pp. 624-634

• Verma, Sanjeev & Chaudhuri, R. (2009). Effect of CRM on Customer Satisfaction Level in the Service Sector in India. Journal of Marketing and Communication, Vol. 5, No. 2, 55-69

• Verma, Sanjeev (2009). Do Consumers Respond Differently to Advertising Stimuli: An Empirical Study? South Asian Journal of Management, Vol. 16, No. 3, pp. 73-85

• Verma, Sanjeev & Prasad, R.K. (2012). Valuing Quality in Educational Services: An Empirical Study. European Journal of Business and Management, Vol. 4, No. 19, pp.129-140

• Verma, Sanjeev (2009). Do All Advertising Appeals Influence Consumer Purchase Decision: An Exploratory Study. Global Business Review, Vol. 10, No. 1, pp.33-43

• Verma, Sanjeev (2009). An Empirical Analysis of Consumers’ Attitude towards Over-the-Counter (OTC) Health Supplements in India. International Journal of Indian Culture and Business Management, Vol. 2, No. 1, pp. 1-10.

• Verma, Sanjeev & Chaudhuri, R. (2008). Creating Customer Satisfaction and Profitable Value Chain with E-Commerce in Rural India: A Case-Based Approach. International Journal of Business Insights and Transformation, Volume 2, No. 1, pp. 51-63

• Verma, Sanjeev, Chaudhuri, R. & Rajput, R. (2008). Needs and Expectations of Internal Customers from the Knowledge Management System. Management and Labor Studies, Volume 33, No. 1, pp. 64-79.

• Chaudhuri, R. & Verma, Sanjeev (2008). A Framework for Determining Customer Satisfaction: An Empirical Analysis. International Journal of Electronic Marketing and Retailing, Vol. 2, No. 2, pp. 190-201.

• Verma, Sanjeev & Chaudhuri, R. (2008). Meta-Analysis of Banking Services in India: A Customer-Centric Approach. International Journal of Financial Services Management, Vol. 3, No. 3/4, pp. 216-222

• Sangle, P. & Verma, Sanjeev (2008). Analyzing the Adoption of Customer Relationship Management Systems in the Indian Service Sector: An Empirical Study. International Journal of Electronic Customer Relationship Management, Vol. 2, No. 1, pp. 85-99

• Verma, Sanjeev, Chaudhuri, R., & Pandey, A.S. (2007). Strategic Marketing of Indian Textiles in WTO Member Countries: The Road Ahead. The Asian Economic Review, Vol. 49, No. 3, pp.475-484.

• Verma, Sanjeev (2007). An Exploratory Study of Consumer Preferences for Retail Store Selection in Mumbai. Indian Retail Review, Vol. 1, No. 2, pp. 15-18

• Verma, Sanjeev & Deou, B. (2007). Impact of Branding on Organizational Performance in the Not-for-Profit Sector. Indian Journal of Marketing, Vol. 37, No. 9, pp.16-19

International Conferences

• Chaturvedi, R., Verma, S., Srivastava, V. (2025). Virtual Influencers' Perfect Match: The Optimal Synergy between Brand, Audience, and Product Promotion, Association of Consumer Research (ACR) Conference

• D'Souza. M, Verma, S., Srivastava, V. (2024). Brand Activism Activating Emotions: Exploring the Nexus between Campaign Frequency and Emotional Connections, American Marketing Association (AMA-Winter) Conference

• D'Souza. M, Verma, S., Srivastava, V. (2023). Stereotyping in Artificial Intelligence-Driven Brand Cultures, ANZMAC Annual Conference

• Chaturvedi, R., Verma, S., Srivastava, V. (2023). The Moderation of Digital Nudge on Urge to Buy Impulsively, INFORMS Marketing Science Conference

• Chaturvedi, R., Verma, S., Srivastava, V. (2023). Hey Alexa, Help Me Purchase! Examining Customer Experience with Conversational Agents in Developing Purchase Intention, AMA Summer Conference

• Chaturvedi, R., Verma, S., Srivastava, V. (2023). Role of Conversational Agents in Developing Purchase Intention, European Marketing Academy Conference (EMAC)

• D'Souza. M, Verma, S., Srivastava, V. (2022). Intellectual Structure of AI-Enabled Branding, POMS Annual Conference

• D'Souza. M, Verma, S., Srivastava, V. (2023). Unified Theory of AI in Branding, American Marketing Association (AMA) Winter Conference

• Verma, Sanjeev (2012). Flexibility in Distribution for Maximizing Customer Satisfaction. European Mediterranean (EUROMED) Conference

• Verma, Sanjeev (2009). Impact of Repetitive and Contextual Advertisements on Consumer Behavior: An Empirical Study. IEEE Conference

SPONSORED RESEARCH PROJECTS

• “Regaining Consumer Trust: Strategic Perspectives for Food Industry” funded under Faculty Research Scheme by NITIE, Mumbai, 2017.

• “Harnessing the Benefit of Social Networking Sites for Intentional Social Action,” funded under the Faculty Research Scheme by NITIE, Mumbai, 2014.

• Recognized in the Global Top 2% Scientists Ranking (Elsevier & Stanford University), a distinction that affirms outstanding scholarly contributions and worldwide research influence.

• Recognized among the Top 2% of Highly Ranked Scholars worldwide by ScholarGPS, highlighting global academic recognition and impact.

• Recognized in the Marketing Big 15 global ranking, acknowledging top scholars worldwide for outstanding publication output and academic influence in Marketing.

• Best Professor in Marketing Management by Higher Education Forum (HEF), 2018

• Outstanding Management Teacher Award by AIMS International (The Association of Indian Management Scholars), 2018

• Best Professor in Marketing (Innovative Education Leadership Awards) by DNA and Star of the Industry Group, 2018

• Outstanding Faculty Award by World Education Congress, 2017

• Best Professor in Marketing by B-School Affaire and Dewang Mehta National Education Award, 2017

SPONSORED RESEARCH PROJECTS

• “Regaining Consumer Trust: Strategic Perspectives for Food Industry” funded under Faculty Research Scheme by NITIE, Mumbai, 2017.
• “Harnessing the Benefit of Social Networking Sites for Intentional Social Action” funded under the Faculty Research Scheme by NITIE, Mumbai, 2014.

 CONSULTING

Provided consultancy to more than twenty companies. Some of them are S.C. Johnson, Garden Vareli, Hinduja Hospital, Glaxo SmithKline, Ranbaxy, Indian Oil Corporation Ltd, Bharat Petroleum Corporation Ltd, Hindustan Petroleum Corporation Ltd, Maharashtra State Power Generation Co. Ltd., Subros Ltd, EMCO, Owens Corning, IPCA, SRF, Dorf Ketal, Alok Industries, Apollo Logisolutions, etc.

TRAINING

Offered generic and customized training program on numerous topics to executives from various industries like National Thermal Power Corporation (NTPC), Larsen and Toubro (L & T), Bharat Heavy Electricals Ltd. (BHEL), Bharat Electronics Ltd (BEL), Hindustan Petroleum Corporation Ltd (HPCL), Bharat Petroleum Corporation Ltd (BPCL), Hindalco, etc.

• Chairperson, Ph.D. Program

• Chairperson, Marketing Department

• Chairperson, IQAC

• Chair, Library Committee

• Chair, Standing Committee

• Member, PGP Committee

• Member, Admission Committee