Marketing is central to any business. The quintessential goal of any organization is customer acquisition and retention. Marketing provides insights for managing the marketing mix viz product, price, place and promotion besides undertaking STP (segmentation, targeting and positioning) to achieve customer satisfaction. A well designed marketing leads to delighted and loyal customer. Marketing Faculty at NITIE having rich experience in teaching and research help students learn the latest concepts, practices, and tools in marketing. Training and consultancy activities of marketing area help organizations achieve their goal of being ‘customer oriented’ and 'market focused'.
Core Courses
Fellow Programme
- Customer Experience and Customer Engagement
- Marketing Models
- Marketing Sciences
PG level programmes
- B2B Marketing
- Marketing Management
Electives Courses
- Advertising
- Brand Management
- Consumer Behaviour
- Digital Marketing
- Green Marketing
- Healthcare Marketing
- International Marketing
- Marketing Analytics
- Marketing of Hi-Tech Products
- Marketing Research
- Pricing for Industrial Products
- Pricing of Products and Services
- Retail Management
- Rural Marketing
- Sales and Distribution
- Management Services Marketing
Area Faculty
Prof. Manoj Kumar Jha
Research Areas: Marketing Management, Business-to-Business Marketing, CRM, Cloud computing, Software Engineering
Prof. Neeraj Pandey
Research Areas: Pricing, Digital Marketing, Business-to-Business Marketing, Services Marketing
Prof. Neha Srivastava
Research Areas: Brand Management, Consumer Behaviour, Customer Relationship Management, Market Research
Ranjan Chaudhuri
Research Areas: Retail Marketing and Management; Business-to-Business Marketing; Customer Relationship Management
Prof. Rekha Chikalkar
Research Areas: Marketing Management, Marketing Research
Prof. Sanjeev Verma
Research Areas: Customer Analytics, Customer-Centric Marketing, Marketing Research, Services Marketing